READ Easy Book Fairs
Campaign | Strategy | Digital
Hectic summer schedules and competing seasonal activities can toss reading to the side for young families, resulting in a significant loss in literacy for school age children.
Collaborating with Scholastic to bring books to where families will be, creating a campaign to bring book fairs to popular summer activity locations. Designing for both parents and kids with friendly, approachable type, and bright seasonal colors this campaign aims to make reading an all year round sought after to do.